4. Draft Author: Tracey L. Cousin, May 2, 1997 ECEE’s key markets are Germany, Japan, USA, France and the Middle East – and is focusing on the US specialty market and Scandinavia. ECEE’s major emphasis is on quality products such as premium blends, organic coffee and original unblended coffees from one specific plantation or farm. Within Ethiopia, there are some distinctive varieties that are highly sought after. The highest grown coffee comes from Harar, where the Longberry variety is the most favored coffee grown in southern Ethiopia. It is more mild, fruitlike, and aromatic. Ethiopian Yirgacheffee coffee bean, is the most favored coffee grown in southern Ethiopia. It is more mild, fruitlike, and aromatic. Ethiopian Yirgacheffee coffee bean, is the most popular, having a wine-like flavour and tasting slightly acidic. 23. Urgency and Lifetime: LOW and 100s of years B. Total Exports: $201,706 It was in Mecca that the first coffee houses are said to have been established. Known as Kaveh Kanes, they were originally religious meeting places, but soon became social meeting places for gossip, singing and story-telling. With the spread of Ethiopian from Africa, to the Middle East, India, Europe, and the Americas, making it one of the earliest references to Ethiopian, coffee in its brewed form. It is recorded that in 1454 the Mufti of Aden visited Ethiopia, and saw his own countrymen drinking coffee there. He was reportedly impressed with the drink which cured him.